Paramount recently held a test screening for “GI Joe: Rise of the Cobra” and the fanboys were not impressed. So they did what any obsessive 80s cartoon fan would, they posted a scathing review of the one minute trailer on nukethefridge.com:
“I just came from a ‘test screening’ of the first teaser trailer for “G.I. Joe: Rise of Cobra.” What can I say about it? Well, it was horrible. No, actually it was worse than horrible.”
[Ed. wait, they do test screenings of trailers???] But the fun doesn’t stop there. Soon after the review was published Paramount issued a cease and desist letter. However the review remains online because Paramount didn’t have the audience sign a non-disclosure agreement.
Is it safe to certify ‘GI Joe’ as the first flop of the summer in December? Maybe we’re jumping the gun it’s only a trailer after all, but considering the terrible cast, the horrible look of some of the leaked shots and if Paramount is shutting down Pro-Joe websites for reviews of a one minute trailer then perhaps they’re demonstrating just how worried they are. – Pearce Dietrich
Rodrigo Perez is the founder and editor-in-chief of The Playlist, which he launched in 2008. He has worked in entertainment journalism since 2000, including at MTV, and has written for SPIN, IndieWire, Pitchfork, Complex, Magnet, and various music, film, and entertainment publications over the past two decades.
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