According to an AP report today, Paramount Pictures is not screening “G.I. Joe: The Rise of Cobra” for critics beforehand. The film opens this Friday and obviously only a handful of geek-sympathetic bloggers have seen the film and unsurprisingly given it a rotund thumbs up (like keypad mash thumbs up).
But this might be slightly misleading. A) it appears to be written as Paramount isn’t screening the film to critics…so far… and b) a Paramount rep tells us a NY screening is coming soon and presumably is an all-media screening that will appear last minute. Verdad? If they didn’t end up screening the film to critics it wouldn’t be the first time (this is routinely done with low-grade horrors and we believe even the recent, “I Love You, Beth Cooper,” wasn’t screened for many crits) but gigantic blockbusters are generally shown no matter what.
File under: developing…
Born in Chile, raised in Canada, now living in Brooklyn, NY, Rodrigo Perez is the founder and editor-in-chief of The Playlist, which he launched in 2007. He has worked in entertainment journalism since 2000, including at MTV, and has written for SPIN, IndieWire, Pitchfork, Complex, Magnet, MuchMusic, and various music, film, and entertainment publications over the past two decades.
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