The thing about filmmaking is, if you want to stay in shape, you’ve got to keep at it; it’s like exercise if you want to be at the top of your game. One way many filmmakers do this, to stay sharp in between projects—especially as some don’t have the privilege to make a film every two years—is to direct commercials. Now someone like Taika Waititi essentially does make a film every two years at least—this summer, he released Marvel’s “Thor: Love & Thunder,” and next year, in the spring of 2023, he’ll be releasing his Searchlight Pictures soccer team comedy, “Next Goal Wins.” Somewhere in all of that, he has the time to star on “Our Flag Means Death,” and executive produce it along with shows like “What We Do In The Shadows” and “Reservation Dogs” (not to mention his “Time Bandits” show is coming soon too). But we love a prolific filmmaker who tries to stay in shape regardless—and or jump at the opportunity to work with an actor they’ve never worked with before.
That seems to be the motivating factor for Waititi directing a new Belevedere Vodka commercial starring none other than James Bond himself, Daniel Craig. Titled the director’s cut (low key lol), the advert starts in black and white, shifts to color, and basically sees Craig playfully dancing through a hotel, showing off his physique in a black tank top and some surprisingly good moves. One even gets a few vibes of Christopher Walken dancing in that iconic Fatboy Slim video “Weapon Of Choice” directed by Spike Jonze. There’s definitely a good sense of humor to it. It also gets a little meta with an appearance by Taika himself at the end that’s pretty funny.
The commercial also features a new original song by Rita Ora and Giggs, produced by Invisible Men, Bandits, and Hungry. Here’s the “synopsis” of what the ad is all about.
Belvedere Vodka reveals a monumental campaign featuring critically acclaimed actor Daniel Craig, as he has never been seen before. Directed by Academy Award-winning filmmaker Taika Waititi, the unexpected, fun, and inspired collaboration showcases Craig’s talent to surprise and innovate.
Courageous in spirit with a warmly rebellious energy, the campaign unites an exceptional community of collaborators. Craig has been skillfully and humorously choreographed by celebrated choreographer JaQuel Knight, to an original track written and performed by global superstars Rita Ora and Giggs and produced by hitmakers Invisible Men, Bandits and Hungry Man. The accompanying campaign stills were photographed by the iconic Juergen Teller, in the same suite that sets the scene of the movie’s grand finale whilst Christine Centenera, has styled the shoot with a clean, modern edge.
Check out the video below; drink responsibly and all that too. And if you’re not of legal drinking age, well, just enjoy the video and nothing more; thanks.