Well, it looks another Hollywood heavyweight is backing generative-AI as veteran and beloved filmmaker Martin Scorsese (“Killers of the Flower Moon,” “The Wolf of Wall Street”) is now supporting the new start up Black Forest Labs (he had signed on last year as a partner and an adviser to the company) after detailing to the New York Times, which is profiles his use of the technology on recent scene prep during the preproduction stage (we have to assume for his latest picture, “What Happens At Night,” the supernatural ghost pic led by Oscar-winning talent Leonardo DiCaprio and Jennifer Lawrence).
“I’m interested in the intersection of technology and storytelling, and seeing how that can push the bounds of creativity to create deeper and richer experiences for audiences,” Scorsese, 83, told the New York Times while promoting his embrace and involvement with the tech business. “Remember, cinema is a young medium, only around 125 years old, so we have to be open to how it can evolve.”
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He continued, while seemingly stopping short of speaking of the use of AI beyond the prep side of things (doesn’t sound like he’s ready to replace actors and traditional in-camera filming), “For 70 years, I’ve been creating my own storyboards. There’s always been this problem of how do you communicate what you see in your head to your cast and crew. There are some things you have to see and feel…Now with this tool. I can share what I’m visualizing more clearly and efficiently to my creative team, the production designer, art designer, and cinematographer. I recently tested this out on a scene, and the ability to visualize and immediately share the storyboard was creatively freeing. During the preproduction process, time costs money, and this allowed us to move faster without sacrificing quality or craft.”
Although we have to point out that storyboard and visual prep employ human artists/crew, so using this generative technology might push things forward quicker, it likely will put people out of work across the industry if it catches on beyond Martin Scorsese.
While we cannot control how often or who ends up embracing AI, we’ve seen that public backlash and negative sentiments have been a huge contributor to some re-evaluating their use of the technology, or calls for others to do the same. A recent example was when “Book of Life” animator/filmmaker Jorge R. Gutierrez saw the heated public reaction to his AI project at Amazon, and he decided, in an announcement, to remove himself from it entirely from it.
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